The Mind of the Customer: by Richard Hodge and Lou Schachter

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What they're saying

  “The secrets that leading sales forces have, up till now, kept to themselves.”
- Greg Shortell, Senior Vice President of Sales and Marketing, Nokia


  “Today's sales professionals have to find a way to contribute to their customers' ability to satisfy their own customers and achieve their critical business goals.”
- Dale Hayes, Vice President of Sales, UPS


  “The old world of buying them a scotch and having a great dinner is not enough.The speed of change, the availability of information to your customers, and aggressive global competition have produced a new playing field”.
- Rick Cheatham, Sales Director, Avery Dennison

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