The Mind of the Customer: by Richard Hodge and Lou Schachter

Purchase the Book at Amazon
New! Listen to Podcasts



The Mind of the Customer Toolbox

The Book


The Mind of the Customer Toolbox




What they're saying


Press Room


In the News


Purchase the Book


The Mind of the Customer Toolbox


The Real Learning Company

About the Authors... and their Customers
Richard Hodge
  Richard Hodge

founded the Real Learning Company in 1994 after holding both sales leadership and other executive roles in global companies, where he worked with customers who included half of the Fortune 500. He helped to develop new technology categories and worked with Lexus, UPS, Genentech, American Express, and others to implement new breakthrough strategies.


Lou Schachter
  Lou Schachter

is senior vice president for design and development at the Real Learning Company. Before joining the Real Learning team, he wrote learning programs for salespeople at a variety of companies, including Cisco and Merck. Previously, he helped lead the fast growth of a specialized communications firm.


Together, Hodge, Schachter and their colleagues have brought new learning programs to some of the world's best sales forces at American Express, Bristol-Myers Squibb, Cigna, DaimlerChrysler, Genentech, Georgia-Pacific, Lexus, Motorola, Nestlé, Nokia, Oracle, Siebel, Sun Microsystems, Symantec, Time Warner, Toyota, and UPS.


^ top

The Book | The Mind of the Customer Toolbox | Purchase the Book at Amazon | Contact
©2006 The Real Learning Company. All Rights Reserved.